Not Paying Attention, or just hoping that No one Else is?

The Onion usually writes funny stories, but one recent one has me stumped as to why they wrote it: Roomba Maker Unveils Military Robot.

So, iRobot has made military robots for years. I'm fairly sure that the military division came before the Roomba division. Maybe I'm just more aware of this fact since I'm in Computer Science or because I saw a speech and movie at Grace Hopper in 2006 by one of the founders of iRobot. But I have a feeling that it's not just Computer Scientists or Grace Hopper attendees that know about iRobot.

If so, were they just trying to poke fun of a Roomba outfitted with guns? I think I would have written it differently if they were going for that, since then maybe some of us wouldn't just assume they have no idea what they are talking about. At least then it would just be funny instead of confusing and maybe funny.